WELCOME TO THE

DUAL SCHOOL

THE ONLY BUSINESS SCHOOL WHERE BOTH DREAMERS AND HUSTLERS CAN MAKE THEIR BUSINESS VISION A REALITY

The Dual School is available by application only.
Please read this page fully before submitting an application.

WHO ARE YOU?

THE
DREAMER

  • You've had a dream for your business, but you're struggling to bring it to reality
  • You keep trying different approaches and feel like you're waffling, even though this dream is SO important to you
  • You rely on your intuition but can't create the proper foundation, structures, and systems in your business
  • You get stuck in analysis paralysis and can't actually make anything real happen.
  • You're easily distracted by "shiny objects" in the form of the next best idea or vision
  • You feel so guilty about selling that you rarely make an offer. When you do, they almost never buy.

THE
HUSTLER

  • You rely so heavily on your ability to work hard that you're always on the verge of burnout
  • You never have time for other things in your life (family, self-care, relationships, hobbies)
  • You're great with systems and processes, but struggle to apply them to your business in a way that actually gets you results
  • You're prone to getting distracted by "shiny objects," always chasing the next perfect system or your next pivot
  • Your sales are so aggressive you will bulldoze someone to get them to buy, but they usually don't or end up being extremely problematic clients.

WHAT YOU ACTUALLY NEED

...Is NOT to change yourself to the opposite of who you are.
Nor is it to lean into your natural tendency to Hustle/Dream.

If you've tried different business courses, coaching, programs, and systems before that HAVEN'T worked for you, it's probably because most business courses only focus on ONE modality -- Hustling or Dreaming.

They've literally "picked a side."

Sure, they may touch on the other modality in an attempt to be well-rounded, but at the end of the day it's treated as no more than a nice-to-have.

The truth is, the ONLY way this works, the ONLY way to achieve outrageous success and satisfaction, is embodying the duality of both. It's understanding first of all where you are naturally on that spectrum, and then bringing yourself to Center, to Balance, to Duality.

The Dual School is the only business school that does that.

Every other business program has subscribed to a school of thought that is rooted in one modality, but not the other. And the real tragedy is that students are expected to align to that school of thought, REGARDLESS OF THEIR HUSTLER/DREAMER BLUEPRINT.

The Dual School is the only place that looks at the student fully before prescribing the exact lesson that will fit where they are. The only place that addresses both modalities equally.

Because the truth is, your business "not working" at the level you want is A SYMPTOM. At the Dual School, we don't just slap a prescription that has worked for others with the same symptom, because if the root problem you actually have stems from the opposite modality than those others' did, doing so will actually make things worse.

The Dual School is available by application only.

Here is what you can expect from the application process:

#1: Submit your application form. If your application is relevant, you will be contacted by us for an initial screening. The only exception is for students applying for Sit-In Student status only (see below).

#2: Pass initial screening call. This is a very standard call to ensure the details you have given us are not fraudulent and that you are indeed interested in applying to the Dual School.

#3: Pass interview with headmistress. Once you've passed initial screening, we will carry out an interview that will dive deep into your history and goals and will determine if you are a fit for the upcoming class.

#4: Payment: Once accepted, you must lock in your seat by making payment. With the exception of the Sit-In Student option, the minimum down payment is 30% of tuition.

Ready to change the reality of your business?
Term starts September 2021.

APPLY NOW

The Dual School is unlike any other business school you've experienced.

Here's what's included in our 6 month term:

01

Deprogramming

Before we teach you anything new, you must unlearn everything you've been taught that's keeping your business stuck at its current level. This is where we uncover the particular stories, "lessons," and experiences that have contributed to your level of codependence, uncertainty, lack of confidence, survival standards, powerlessness, indecisiveness, and inability to trust yourself or follow through on certain goals.

02

Over 25 live, 90-minute trainings

Covering offer definition, positioning, pricing, value, packaging, presales, sales, marketing, time management, delivery, and work-life balance -- all from the perspective of blending structure with intuition, tailored to each student's personal needs.

03

The Duality Solution

At the Dual School, we are explicit in all our trainings about the need for both modalities to play nice with each other. Using our laser-focused one-on-one sessions, we will assess where you currently are so we can tailor each lesson and session to you and your needs.

04

Small Classes

Because of our unique, tailored approach, classes are limited to 5 students. This way you are never left with unanswered questions or concerns, and you get exactly what you need from each lesson.

05

Unparalleled support

Regular private (one-on-one) sessions to blast through any obstacle you are personally facing. Group Q&A sessions to tackle real-life questions about implementing the training material. Members-only online forum, monitored regularly by teachers for questions and help requests. For VIP students, fast turnaround voice and email support.

06

High standards environment

The Dual School is focused not only on delivering an intellectual experience, but one that will actually transform your business. You will not only learn the principles and tools, but be held accountable for implementing them in the form of homework assignments that are tailored and designed to take each student to her/his next level.

07

Business retreat and quarterly reviews

Because we are a results-oriented business program, one of the ways we add accountability (and fun) is by locking in quarterly intensives to reflect and refocus on your business goals. Another is with a luxurious in-person retreat to supercharge your CEO identity and your ability to make use of everything you've learned.

Participation Options

We know everyone's needs are a little different. This is one of the foundational cornerstones of the Dual approach. It's also why we offer different options for different preferences:

Sit-In
Student

  • Lifetime access to recordings of all weekly lectures and their Q&A section over the 6 months of the program
  • Access to weekly live lectures, including live Q&A portion (virtual)
  • Weekly group coaching to help implement the lessons (virtual)
  • Monthly private coaching to further tailor support specifically to you (virtual)
  • Access to members-only support forum
  • Invitation to 2-day retreat (travel and room costs not included) (in-person, restrictions permitting)
  • 2 private half-day quarterly intensives (in-person or virtual)
  • Fast turnaround private support over voice note, text, or email
  • Additional private coaching (every other week) to tailor support specifically to you (virtual)

$2,000

APPLY

Registered
Student

  • Lifetime access to recordings of all weekly lectures and their Q&A section over the 6 months of the program
  • Access to weekly live lectures, including live Q&A portion (virtual)
  • Weekly group coaching to help implement the lessons (virtual)
  • Monthly private coaching to further tailor support specifically to you (virtual)
  • Access to members-only support forum
  • Invitation to 2-day retreat (travel and room costs not included) (in-person, restrictions permitting)
  • 2 private half-day quarterly intensives (in-person or virtual)
  • Fast turnaround private support over voice note, text, or email
  • Additional private coaching (every other week) to tailor support specifically to you (virtual)

$10,000

VIP
Student

  • Lifetime access to recordings of all weekly lectures and their Q&A section over the 6 months of the program
  • Access to weekly live lectures, including live Q&A portion (virtual)
  • Weekly group coaching to help implement the lessons (virtual)
  • Monthly private coaching to further tailor support specifically to you (virtual)
  • Access to members-only support forum
  • Invitation to 2-day retreat (travel and room costs not included) (in-person, restrictions permitting)
  • 2 private half-day quarterly intensives (in-person or virtual)
  • Fast turnaround private support over voice note, text, or email
  • Additional private coaching (every other week) to tailor support specifically to you (virtual)

$25,000